What Women Want

Think of the deals you’ve struck in your life. Your first car. Your first real job. Your first house. You saw what you wanted, did what you had to do to get it—and you came home with a done deal. No deal compares to winning a wife, though. You pursued her with all the courage, creativity, and resources you could muster. Then, one day, you closed the deal. Your wedding day was the day you proved your love to the world and to her. Your marriage feels like the most obviously closed deal in your whole life. Right? Well, not exactly. It just feels closed for you.
Your wife doesn’t feel permanently loved once the marriage papers are signed. She may have a subconscious question about your love. She may know you love her, but there will be times when her feelings will need to be convinced and reassured. Sometimes over and over again.”
THE BIG IDEA: Women want to feel that they are worthy of your pursuit.